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Building a Brand Image Through Electronic Customer Relationship Management

By: Arshi Naim (Author) , Sandeep Kumar Kautish (Author)

Manufacture on Demand

Ksh 50,750.00

Format: Paperback or Softback

ISBN-13: 9781668453872

Publisher: IGI Global

Publication Date: Oct 30th, 2022

Dimension: 27.90 x 21.60 x 36.30 cms

Category: Customer services

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Develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image.

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