Bush Versus Kerry : A Functional Analysis of Campaign 2004
Book Details
Format
Hardback or Cased Book
ISBN-10
0820486752
ISBN-13
9780820486758
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 13th, 2007
Print length
271 Pages
Weight
602 grams
Dimensions
16.10 x 23.60 x 2.30 cms
Product Classification:
Public speaking guidesJournalistic style guidesCommunication studies
Ksh 10,200.00
Manufactured on Demand
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Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages – for example, television spots, debates, webpages, and acceptance addresses – and media coverage of the campaign.
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