Bush versus Kerry : A Functional Analysis of Campaign 2004

Name: Bush versus Kerry
Brand: Peter Lang Publishing Inc
SKU: 9780820486758
Price: 10200 KES
Availability: OutOfStock
ISBN: 9780820486758

by John P. McHale , Kevin A. Stein , Sumana Challopadhyay , William L. Benoit

Book Details

Format Hardback

ISBN-10 0820486752

ISBN-13 9780820486758

Publisher Peter Lang Publishing Inc

Imprint Peter Lang Publishing Inc

Country of Manufacture US

Country of Publication GB

Publication Date Mar 13th, 2007

Print length 271 Pages

Weight 602 grams

Dimensions 16.10 x 23.60 x 2.30 cms

Product Classification: Public speaking guides Speaking in public: advice and guides Writing and editing guides Journalistic style guides Communication studies

KSh 10,200.00

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Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages – for example, television spots, debates, webpages, and acceptance addresses – and media coverage of the campaign.

Get Bush versus Kerry by John P. McHale, Kevin A. Stein at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Peter Lang Publishing Inc and it has 271 pages.