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Children as Consumers

By: UK) Furnham London Adrian (University College (Author) , UK) Gunter Barrie (University of Leicester (Author)

Manufacture on Demand

Ksh 10,300.00

Format: Paperback or Softback

ISBN-13: 9780415185356

Publisher: Taylor & Francis Ltd

Publication Date: Mar 26th, 1998

Weight: 344 grams

Dimension: 23.40 x 15.60 x 1.20 cms

Category: Consumerism

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Explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation.

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