Chinese Multinationals
Book Details
Format
Hardback or Cased Book
ISBN-10
9812835008
ISBN-13
9789812835000
Publisher
World Scientific Publishing Co Pte Ltd
Imprint
World Scientific Publishing Co Pte Ltd
Country of Manufacture
SG
Country of Publication
GB
Publication Date
Oct 23rd, 2008
Print length
300 Pages
Weight
572 grams
Dimensions
23.80 x 16.20 x 2.30 cms
Product Classification:
International business
Ksh 17,100.00
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Quality
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Examines the rise of Chinese companies in international markets. This book provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization, and human resource management.
This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.
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