Chinese Multinationals

Name: Chinese Multinationals
Brand: World Scientific Publishing Co Pte Ltd
SKU: 9789812835598
Price: 4850 KES
Availability: OutOfStock
ISBN: 9789812835598

Book Details

Format Paperback / softback

ISBN-10 9812835598

ISBN-13 9789812835598

Publisher World Scientific Publishing Co Pte Ltd

Imprint World Scientific Publishing Co Pte Ltd

Country of Manufacture SG

Country of Publication GB

Publication Date Oct 23rd, 2008

Print length 300 Pages

Weight 444 grams

Dimensions 22.60 x 15.00 x 1.60 cms

Product Classification: International business

KSh 4,850.00

Currently unavailable 0 in stock

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Examines the rise of Chinese companies in international markets. This book provides an overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management.

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

Get Chinese Multinationals by Jean-paul Larcon at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by World Scientific Publishing Co Pte Ltd and it has 300 pages.