Commodifying Everything : Relationships of the Market

Name: Commodifying Everything
Brand: Taylor & Francis Ltd
SKU: 9780415935906
Price: 30950 KES
Availability: OutOfStock
ISBN: 9780415935906

Book Details

Format Hardback

Book Series Hagley Center Studies in the History of Business and Technology

ISBN-10 0415935903

ISBN-13 9780415935906

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date May 16th, 2003

Print length 306 Pages

Weight 531 grams

Product Classification: Consumerism Consumerism

KSh 30,950.00

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This unique collection of essays is a fascinating take on creating consumer products and consumer identities when what's for sale goes well beyond the thing itself.

Commodification refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into salesmen, and the globalization of Taleggio cheese are some of the exciting but surprising topics in this volume that show how friendship, death, spirituality, and artisanship all have a price after being commodified. This unique collection of essays is a fascinating take on creating consumer products and consumer identities when what''s for sale goes well beyond the thing itself. It will be a course-in-a-box for instructors who want to teach their students about commodification.

Get Commodifying Everything by Susan Strasser at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 306 pages.