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Computational Advertising

By: Canada) Liu Peng (University of Manitoba (Author) , Hong Kong) Wang Chao (City University of Hong Kong (Author)

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Ksh 10,800.00

Format: Paperback or Softback

ISBN-13: 9781032241401

Publisher: Taylor & Francis Ltd

Publication Date: Dec 13th, 2021

Dimension: 25.40 x 17.80 x 81.60 cms

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This book introduces computational advertising, and advertising monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit.

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