Constructing Public Opinion : How Political Elites Do What They Like and Why We Seem to Go Along with It
by
Justin Lewis
Book Details
Format
Paperback / Softback
ISBN-10
0231117671
ISBN-13
9780231117678
Publisher
Columbia University Press
Imprint
Columbia University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 7th, 2001
Print length
240 Pages
Weight
374 grams
Dimensions
22.90 x 16.00 x 1.40 cms
Product Classification:
Media studiesPublic opinion & polls
Ksh 5,050.00
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The first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, Lewis considers them a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls.
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