Consumer Behavior Theories : Convergence of Divergent Perspectives with Applications to Marketing and Management
by
Rajagopal
Book Details
Format
Paperback / softback
ISBN-10
1947441140
ISBN-13
9781947441149
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 28th, 2018
Print length
196 Pages
Weight
272 grams
Dimensions
22.80 x 15.20 x 1.00 cms
Product Classification:
Behavioural economics
KSh 3,400.00
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