Consumer Behaviour : Understanding Consumers in a Digital Landscape
Book Details
Format
Paperback / Softback
ISBN-10
1398618616
ISBN-13
9781398618619
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 3rd, 2025
Print length
344 Pages
Weight
592 grams
Dimensions
23.90 x 17.10 x 2.20 cms
Product Classification:
Sales & marketing management
Ksh 8,350.00
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Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook.
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