Consumer Behaviour : Understanding Consumers in a Digital Landscape
Book Details
Format
Hardback or Cased Book
ISBN-10
1398618640
ISBN-13
9781398618640
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 3rd, 2025
Print length
344 Pages
Product Classification:
Sales & marketing management
Ksh 26,450.00
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Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook.
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