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Consumer Packaging Strategy

By: Huda Khan (Author) , Richard Lee (Author) , Polymeros Chrysochou (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780367430368

Publisher: Taylor & Francis Ltd

Publication Date: Aug 18th, 2022

Dimension: 23.40 x 15.60 x 45.30 cms

Category: THE ARTS: GENERAL ISSUES

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This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.

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