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Consumer Research Methods

By: James Fitchett (Author) , Andrea Davies (Author)

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Format: Hardback or Cased Book

ISBN-13: 9781446208502

Publisher: SAGE Publications Ltd

Publication Date: Apr 15th, 2013

Weight: 3224 grams

Dimension: 17.30 x 24.90 x 15.90 cms

Category: Consumerism

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This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and outlines the main theoretical, conceptual and historical debates that are relevant to the area.

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