Consuming Life
Book Details
Format
Paperback / Softback
ISBN-10
0745640028
ISBN-13
9780745640020
Publisher
John Wiley and Sons Ltd
Imprint
Polity Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 12th, 2007
Print length
168 Pages
Weight
270 grams
Dimensions
22.80 x 15.50 x 1.30 cms
Product Classification:
Consumerism
Ksh 2,900.00
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With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople.
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