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Consuming Life

By: Zygmunt (Universities of Leeds and Warsaw) Bauman (Author)

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Ksh 3,700.00

Format: Paperback or Softback

ISBN-13: 9780745640020

Publisher: John Wiley and Sons Ltd

Publication Date: Apr 12th, 2007

Weight: 270 grams

Dimension: 22.80 x 15.50 x 1.30 cms

Category: Consumerism

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With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople.

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