Conversation Company : Boost Your Business Through Culture, People and Social Media
Book Details
Format
Paperback / Softback
ISBN-10
0749464739
ISBN-13
9780749464738
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 3rd, 2012
Print length
288 Pages
Weight
446 grams
Dimensions
23.10 x 15.50 x 1.60 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 4,300.00
Werezi Extended Catalogue
0 in stock
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Quality
Fast
The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives.
<p>Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. <br><br> <b><i>The Conversation Company</i></b> will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. <br><br> Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, <b><i>The Conversation Company</i></b> is the key to sustainable success.</p>
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