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Corporate Planning
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Corporate Planning : A Practical Guide

Book Details

Format Hardback
ISBN-10 1138564117
ISBN-13 9781138564114
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Apr 10th, 2018
Print length 272 Pages
Weight 448 grams
Dimensions 14.70 x 22.50 x 2.20 cms
Product Classification: Business strategy
KSh 27,800.00
Currently unavailable 0 in stock

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Originally published in 1968. Corporate planning is now an established part of management thinking. John Argenti had a large part to play in introducing the technique to British management. His book shows how the manager can apply corporate planning in his own company with a very clear idea of why he is introducing it, what to expect from it, how to start, and what to avoid. This title will be of interest to students of business studies and management.


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