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Practical Corporate Planning
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Practical Corporate Planning

Book Details

Format Paperback / Softback
ISBN-10 1138564249
ISBN-13 9781138564244
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 29th, 2019
Print length 446 Pages
Weight 570 grams
Dimensions 13.80 x 21.50 x 2.70 cms
Product Classification: Business strategy
Ksh 7,000.00
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In this book, originally published in 1980, John Argenti deliberately and systematically strips away the sophisticated methods for corporate planning to get down to a practical corporate planning process that works. This accessible book uses no jargon or maths, and will be of interest to students of management and business studies. It is also aimed at chief executives, managing directors and other very senior executives in companies and non-profit-making organisations.

In this book, originally published in 1980, John Argenti deliberately and systematically strips away the sophisticated methods for corporate planning to get down to a practical corporate planning process that works. This accessible book uses no jargon or maths, and will be of interest to students of management and business studies. It is also aimed at chief executives, managing directors and other very senior executives in companies and non-profit-making organisations.


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