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Crafting Customer Value

By: Peter Duchessi (Author)

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Ksh 5,100.00

Format: Paperback or Softback

ISBN-13: 9781557533708

Publisher: Purdue University Press

Publication Date: Apr 30th, 2004

Category: Customer services

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Competitive forces in business reduce products and services to commodities over time, creating adverse consequences. Businesses are driven to reduce margins and lower profits while engaging in price competition. This text demonstrates how companies can avoid commoditization by delivering superior customer value with product and service benefits.

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