Creating and Delivering Your Value Proposition : Managing Customer Experience for Profit
Re-issue
Book Details
Format
Hardback or Cased Book
ISBN-10
0749476516
ISBN-13
9780749476519
Edition
Re-issue
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 3rd, 2015
Print length
232 Pages
Weight
502 grams
Dimensions
24.30 x 16.50 x 1.90 cms
Product Classification:
Sales & marketing managementSales and marketing management
Ksh 17,450.00
Werezi Extended Catalogue
0 in stock
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Quality
Fast
Create winning value propositions and grow your business with this practical guide for business heads.
<p>In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. <i><b>Creating and Delivering your Value Proposition</b></i> provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. <br><br>This practical first edition shows readers how to build, deliver and harness value propositions to create profitable growth for any business, by utilizing the experience of clients and customers. Featuring global case studies and examples, <i><b>Creating and Delivering your Value Proposition</b> </i>is an essential guide for all senior practitioners to understand and develop a value-focused strategy.</p>
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