Creating and Delivering Your Value Proposition : Managing Customer Experience for Profit
Book Details
Format
Paperback / Softback
ISBN-10
0749455128
ISBN-13
9780749455125
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 3rd, 2009
Print length
232 Pages
Weight
374 grams
Dimensions
23.20 x 16.00 x 1.80 cms
Product Classification:
Customer services
Ksh 7,200.00
Werezi Extended Catalogue
0 in stock
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Quality
Fast
This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. <i>Creating and Delivering your Value Proposition</i> provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, <i>Creating and Delivering your Value Proposition </i>is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
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