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CRM Handbook, The

By: Jill Dyche (Author) , Mary O'Brien (Author)

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Ksh 11,700.00

Format: Paperback or Softback

ISBN-13: 9780201730623

Publisher: Pearson Education (US)

Publication Date: Aug 9th, 2001

Weight: 592 grams

Dimension: 23.40 x 18.70 x 1.90 cms

Category: Customer services

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A how-to guide to defining and implementing Customer Relationship Management. This book shows you: the various roles CRM plays in business; the range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond; the context of some of the popular CRM buzzwords; and more.

Get CRM Handbook, The by Jill Dyche at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Pearson Education (US) and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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