Customer Relations
Book Details
Format
Hardback or Cased Book
ISBN-10
1617612103
ISBN-13
9781617612107
Publisher
Nova Science Publishers Inc
Imprint
Nova Science Publishers Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 4th, 2011
Print length
158 Pages
Weight
412 grams
Dimensions
23.70 x 16.20 x 1.60 cms
Product Classification:
Customer services
Ksh 20,900.00
Not available
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a company''s interactions with clients and sales prospects. It involves using technology to organise, automate, and synchronise business processes -- principally sales activities, but also those for marketing, customer service, and technical support. This book presents topical research data in the study of customer relations, including how consumers use Alan P Fiske''s relational models framework to construct their relationships with service organisations; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.
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