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Customer Relationship Management

By: Kristin Anderson (Author) , Carol Kerr (Author)

Extended Catalogue

Ksh 3,250.00

Format: Paperback or Softback

ISBN-13: 9780071379540

Publisher: McGraw-Hill Education - Europe

Publication Date: Oct 16th, 2001

Weight: 274 grams

Dimension: 22.80 x 15.10 x 1.40 cms

Category: Customer services

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As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.

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