Customer Relationship Management
Book Details
Format
Paperback / Softback
ISBN-10
0071379541
ISBN-13
9780071379540
Publisher
McGraw-Hill Education - Europe
Imprint
McGraw-Hill Professional
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 16th, 2001
Print length
176 Pages
Weight
274 grams
Dimensions
22.80 x 15.10 x 1.40 cms
Product Classification:
Customer services
Ksh 3,600.00
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As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.
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