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Customer Relationship Management

By: Michael Pearce (Author)

Manufacture on Demand

Ksh 7,200.00

Format: Paperback or Softback

ISBN-13: 9781953349644

Publisher: Business Expert Press

Publication Date: Mar 30th, 2021

Weight: 322 grams

Dimension: 15.20 x 22.70 x 1.80 cms

Category: Customer services

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Designed to help the reader by stripping CRM down into its component parts under the umbrella of developing and executing a CRM strategy. It delves into and explains the role and relevance of the 'C,' 'R' and 'M' in CRM. It is a practical guide but set within a strategic framework.

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