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Customer Service Marketing

By: USA) Torres Edwin N. (Rochester Institute of Technology (Author) , USA) Zhang Tingting (University of Central Florida (Author)

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Ksh 28,800.00

Format: Hardback or Cased Book

ISBN-13: 9780367208929

Publisher: Taylor & Francis Ltd

Publication Date: Dec 5th, 2022

Dimension: 24.60 x 17.40 x 45.30 cms

Category: Economics, Finance, Business & Management

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This textbook is a comprehensive overview of customer service principles, theories, and practices. Covering classic and contemporary theories, it looks at real life applications of theory by business enterprises in various service sectors. It will be particularly useful for students in hospitality guest services and services marketing.

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