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Data-Driven Personas

By: Bernard J. Jansen (Author) , Joni Salminen (Author) , Soon-gyo Jung (Author)

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Ksh 11,900.00

Format: Paperback or Softback

ISBN-13: 9783031011030

Publisher: Springer International Publishing AG

Publication Date: Feb 5th, 2021

Dimension: 23.50 x 19.10 x 65.70 cms

Category: User interface design & usability

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Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations.

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