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Data Mining Techniques in CRM

By: Greece) Tsiptsis Konstantinos K. (Eurobank (Author) , Greece) Chorianopoulos Antonios (Greek Ministry of Economy and Finance (Author)

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Ksh 15,700.00

Format: Hardback or Cased Book

ISBN-13: 9780470743973

Publisher: John Wiley & Sons Inc

Publication Date: Jan 15th, 2010

Weight: 832 grams

Dimension: 25.20 x 17.00 x 2.80 cms

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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining.

Get Data Mining Techniques in CRM by Konstantinos K. (Eurobank, Greece) Tsiptsis at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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