Digital Branding : How to Successfully Build and Measure a Brand Online

Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyse, optimize and measure the tangible results of your digital campaigns.

<p><b>Looking to strengthen your brand strategy and boost your digital presence with proven frameworks?</b><br><br><b><i>Digital Branding</i></b> is a practical, detailed guide designed for mid-career marketers and brand strategists eager to develop credible, impactful brands. Author <b>Daniel Rowles</b>, a respected CIM fellow and industry influencer, provides step-by-step strategies to build and optimize your brand identity across key digital channels.<br><br>You'll learn how to: <br>- Develop a clear brand planning framework to guide your strategy<br>- Apply principles of identity development tailored to today's digital landscape<br>- Implement effective channel selection based on data and market insights<br>- Optimize your use of Google Analytics, SEO and social media algorithms<br>- Explore the impact of Generative AI on modern branding techniques<br><br>With real-world examples including PWC, BBC and Specsavers, this fully updated fourth edition equips you with actionable tools to elevate your brand and advance your career in an ever-changing digital world.<br><br><b><i>Themes include:</i></b><i> Brand strategy, digital branding, identity development, Google Analytics, SEO, generative AI, marketing frameworks, career growth</i></p>