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Digital Business
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Digital Business : Concepts and strategies

Book Details

Format Paperback / Softback
ISBN-10 0131400975
ISBN-13 9780131400979
Publisher Taylor & Francis Inc
Imprint Routledge
Country of Manufacture US
Country of Publication GB
Publication Date Sep 9th, 2004
Print length 458 Pages
Weight 852 grams
Dimensions 19.10 x 23.50 x 3.10 cms
Ksh 30,600.00
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This text provides students with the conceptual and practical knowledge they need to understand the implications of the Internet for business. It guides readers and gives them the ability to develop and implement effective strategies for digital business.

As businesses adapt to the realities of the digital world and build on the hard-won insights of the digital business pioneers, increasing importance is placed on the need to understand how traditional concepts of business strategy and implementation are influenced by the Internet, and to identify the novel aspects of business that are made possible by the Internet. That is why this book was written.

  • How do you succeed in the digital business environment?
  • How do you make the transition from offline to online?
  • What aspects of your business will be affected, and how should you manage them?

Digital Business: Concepts and Strategies will help you develop the skills necessary to understand and integrate Internet technology and characteristics into business activity for attaining strategic objectives.


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