E-business
Book Details
Format
Paperback / softback
ISBN-10
0198069847
ISBN-13
9780198069843
Publisher
OUP India
Imprint
OUP India
Country of Manufacture
IN
Country of Publication
GB
Publication Date
Jul 18th, 2013
Print length
512 Pages
Weight
700 grams
Dimensions
24.30 x 18.60 x 2.30 cms
Product Classification:
E-commerce: business aspects
KSh 5,200.00
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E-business is a comprehensive textbook specially designed for management students that has been written in a simple and lucid language in the Indian context. The text and theory is suitably illustrated with numerous examples, exhibits, and case studies.
E-business is a comprehensive textbook designed to meet the needs of students of post graduate management programmes. It integrates e-commerce with strategic aspects of e-business and illustrates them through numerous examples, exhibits, figures, and case studies. The book covers different aspects of e-business including e-business strategies, various e-business models and life cycle, business intelligence and knowledge management in Indian and global context. It also covers setting up of e-business and its management and techno-managerial aspects of running e-business. The book is equipped with real life case studies of India-based e-business companies. Users would find this book useful for its coverage of the various aspects of e-business. It would also serve as a good reference book for marketing and IT professionals and e-business practitioners.
Get E-business by Parag Kulkarni, Pradip Chande at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by OUP India and it has 512 pages.
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