E-Shock : The electronic shopping revolution: strategies for retailers and manufacturers
1st ed. 1998
Book Details
Format
Paperback / Softback
ISBN-10
1349147761
ISBN-13
9781349147762
Edition
1st ed. 1998
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 1998
Print length
279 Pages
Product Classification:
International businessManagement & management techniques
Ksh 4,500.00
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Highly Recommended - 1999 MCA Book Awards This book examines for the first time the impact of the electronic shopping revolution on the major retailers and manufacturers of today.
Highly Recommended - 1999 MCA Book Awards This book examines for the first time the impact of the electronic shopping revolution on the major retailers and manufacturers of today. It identifies which companies will feel the greatest impact of the changes and how that will vary by industry sector. It describes the strategic options available and how they can best be pursued and made successful. It sets out a roadmap for retailers and manufacturers to think and plan their way through this new revolution and master the changing needs and expectations of the twenty-first century consumer.
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