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Electronic Customer Relationship Management

By: Jerry Fjermestad (Author) , Nicholas C Robertson Jr (Author)

Manufacture on Demand

Ksh 12,500.00

Format: Paperback or Softback

ISBN-13: 9781138692800

Publisher: Taylor & Francis Ltd

Publication Date: Jun 17th, 2016

Weight: 474 grams

Dimension: 18.00 x 25.40 x 1.80 cms

Category: Customer services

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A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.

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