Electronic Marketing : Theory and Practice for the Twenty-First Century
Book Details
Format
Paperback / Softback
ISBN-10
0273684760
ISBN-13
9780273684763
Publisher
Pearson Education Limited
Imprint
Financial Times Prentice Hall
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 6th, 2003
Print length
456 Pages
Weight
859 grams
Dimensions
24.60 x 19.00 x 2.50 cms
Product Classification:
E-commerce: business aspectsSales & marketing
Ksh 9,000.00
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"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
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