Emerging Market Multinationals : Managing Operational Challenges for Sustained International Growth
Book Details
Format
Hardback or Cased Book
ISBN-10
1107073146
ISBN-13
9781107073142
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 17th, 2016
Print length
230 Pages
Weight
508 grams
Dimensions
27.40 x 15.90 x 1.90 cms
Ksh 13,150.00
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This book examines the challenges faced by emerging market multinationals as they seek to develop their international operations. The authors seamlessly combine academic analyses with real-world cases from a range of emerging market multinationals to offer actionable solutions to some of the most commonly observed difficulties of internationalization.
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