Global Business : Connecting Theory to Reality
Book Details
Format
Paperback / Softback
ISBN-10
1032780215
ISBN-13
9781032780214
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 15th, 2025
Print length
472 Pages
Weight
453 grams
Product Classification:
Business strategyInternational businessPersonnel & human resources management
Ksh 17,650.00
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This textbook is designed to help students recognize and analyze key issues in global business by bridging theory with real world applications. Divided into three parts, it explores critical aspects of global business through about 40 case studies. New and updated case studies illustrate the magnitude and complexity of global business.
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