Emerging Market Multinationals : Managing Operational Challenges for Sustained International Growth
Book Details
Format
Paperback / Softback
ISBN-10
1107421527
ISBN-13
9781107421523
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 17th, 2016
Print length
230 Pages
Weight
348 grams
Dimensions
15.40 x 22.90 x 2.00 cms
Ksh 5,150.00
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This book examines the challenges faced by emerging market multinationals as they seek to develop their international operations. The authors seamlessly combine academic analyses with real-world cases from a range of emerging market multinationals to offer actionable solutions to some of the most commonly observed difficulties of internationalization.
Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.
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