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Emerging Market Multinationals

By: Boston) Cuervo-Cazurra Alvaro (Northeastern University (Author) , William (Florida International University) Newburry (Author) , Seung Ho Park (Author)

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Ksh 4,800.00

Format: Paperback or Softback

ISBN-13: 9781107421523

Publisher: Cambridge University Press

Publication Date: Mar 17th, 2016

Weight: 348 grams

Dimension: 15.40 x 22.90 x 2.00 cms

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This book examines the challenges faced by emerging market multinationals as they seek to develop their international operations. The authors seamlessly combine academic analyses with real-world cases from a range of emerging market multinationals to offer actionable solutions to some of the most commonly observed difficulties of internationalization.

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