Emerging Multiplicity : Integration and Responsiveness in Asian Business Development
2006 ed.
Book Details
Format
Hardback or Cased Book
Book Series
Palgrave Macmillan Asian Business Series
ISBN-10
1403991766
ISBN-13
9781403991768
Edition
2006 ed.
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 15th, 2006
Print length
288 Pages
Weight
512 grams
Dimensions
22.30 x 13.90 x 2.20 cms
Product Classification:
International business
Ksh 16,200.00
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New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.
New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.
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