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Essentials of Pricing Analytics

By: Norway) Haugom Erik (Inland Norway University of Applied Sciences (Author)

2 in stock

Ksh 9,600.00

Format: Paperback or Softback

ISBN-13: 9780367363239

Publisher: Taylor & Francis Ltd

Publication Date: Nov 30th, 2020

Weight: 528 grams

Dimension: 17.40 x 24.50 x 2.00 cms

Category: ECONOMICS

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This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. It demonstrates implementation using the highly accessible Excel software, analytical tools, real life examples and global case studies.

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