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Essentials of Pricing Analytics
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Essentials of Pricing Analytics : Tools and Implementation with Excel

Book Details

Format Paperback / Softback
ISBN-10 1032989777
ISBN-13 9781032989778
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Feb 23rd, 2026
Print length 288 Pages
Weight 528 grams
Dimensions 17.40 x 24.60 x 2.00 cms
Ksh 8,050.00
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This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners.

This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners.


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