Evaluating Public Communication : Exploring New Models, Standards, and Best Practice
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Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.
Get Evaluating Public Communication by Jim Macnamara at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 392 pages.
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