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Journalism and PR

By: Jim Macnamara (Author)

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Format: Paperback or Softback

ISBN-13: 9781433124266

Publisher: Peter Lang Publishing Inc

Publication Date: Jul 31st, 2014

Weight: 438 grams

Dimension: 15.20 x 23.60 x 1.80 cms

Category: Public speaking guides

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This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in the field.

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