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Events Design and Experience

By: Graham Berridge (Author)

1 in stock

Ksh 12,700.00

Format: Paperback or Softback

ISBN-13: 9780750664530

Publisher: Taylor & Francis Ltd

Publication Date: Dec 20th, 2006

Weight: 644 grams

Dimension: 24.10 x 19.00 x 1.70 cms

Category: Public relations

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Draws together the relationship between event design and the experience of consumers and participants. This book explores and analyses the event experience of the individual and how this can be controlled by design. It includes a review of the psychological processes of perception and interpretation and how meaning and experience can be analysed.

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