Food, People and Society : A European Perspective of Consumers' Food Choices
Softcover reprint of hardcover 1st ed. 2001
Book Details
Format
Paperback / Softback
ISBN-10
3642074774
ISBN-13
9783642074776
Edition
Softcover reprint of hardcover 1st ed. 2001
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 6th, 2010
Print length
462 Pages
Weight
720 grams
Dimensions
23.40 x 15.70 x 2.90 cms
Ksh 32,400.00
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Food, People and Society is written for a wide audience, including students and academics interested in food perception and consumption, policy makers, health educators and nutritionists, food manufacturers and food marketers.
A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.
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