Book Details
Format
Hardback or Cased Book
ISBN-10
1433117010
ISBN-13
9781433117015
Edition
New
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 21st, 2011
Print length
178 Pages
Weight
376 grams
Dimensions
15.70 x 23.30 x 1.50 cms
Product Classification:
Public speaking guidesJournalistic style guidesCommunication studiesTV & society
Ksh 15,850.00
Manufactured on Demand
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George Gerbner
One of the world’s most influential and prolific media scholars, George Gerbner played a major role in the development of communication theory and research. His critical approach to mass communication changed the way we think about media industries, the messages and images they produce, and their social and cultural impacts.
Gerbner is most widely known for his decades of work on television violence, but his research and writing focused on many other vital aspects of the symbolic cultural environment. This book provides a broad-based introduction to Gerbner’s theories of mass communication, his long-term research on media content and effects, and the critical and policy contributions of his work.
Although hundreds of studies have been conducted based on Gerbner’s ideas, this is the first volume to provide a concise and comprehensive overview of his many contributions to the field.
Gerbner is most widely known for his decades of work on television violence, but his research and writing focused on many other vital aspects of the symbolic cultural environment. This book provides a broad-based introduction to Gerbner’s theories of mass communication, his long-term research on media content and effects, and the critical and policy contributions of his work.
Although hundreds of studies have been conducted based on Gerbner’s ideas, this is the first volume to provide a concise and comprehensive overview of his many contributions to the field.
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