Global e-commerce : Impacts of National Environment and Policy
Book Details
Format
Paperback / Softback
ISBN-10
1107403464
ISBN-13
9781107403468
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 15th, 2011
Print length
468 Pages
Weight
680 grams
Dimensions
22.90 x 15.20 x 2.60 cms
Product Classification:
E-commerce: business aspectsInternational business
Ksh 8,650.00
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Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners.
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