Hit Brands : How Music Builds Value for the World's Smartest Brands
Book Details
Format
Hardback or Cased Book
ISBN-10
1137271477
ISBN-13
9781137271471
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 31st, 2013
Print length
201 Pages
Product Classification:
MusicSales & marketingSales and marketing
Ksh 9,900.00
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0 in stock
Delivery Location
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Secure
Quality
Fast
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
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