Hit Brands : How Music Builds Value for the World's Smartest Brands

Name: Hit Brands
Brand: Palgrave Macmillan
SKU: 9781349444595
Price: 9900 KES
Availability: OutOfStock
ISBN: 9781349444595

1st ed. 2013

by D. Jackson , E. Sheinkop , R. Jankovich

Book Details

Format Paperback / softback

ISBN-10 1349444596

ISBN-13 9781349444595

Edition 1st ed. 2013

Publisher Palgrave Macmillan

Imprint Palgrave Macmillan

Country of Manufacture GB

Country of Publication GB

Publication Date Jan 1st, 2013

Print length 201 Pages

Product Classification: Economics Business strategy International business Business communication & presentation Business communication, etiquette and presentation Sales & marketing Sales and marketing Industry & industrial studies Industry and industrial studies

KSh 9,900.00

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Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

Get Hit Brands by D. Jackson, E. Sheinkop at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has 201 pages.