Sonic Branding : An Essential Guide to the Art and Science of Sonic Branding

Name: Sonic Branding
Brand: Palgrave USA
SKU: 9781403905192
Price: 11700 KES
Availability: OutOfStock
ISBN: 9781403905192

by D. Jackson

Book Details

Format Hardback

ISBN-10 1403905193

ISBN-13 9781403905192

Publisher Palgrave USA

Imprint Palgrave Macmillan

Country of Manufacture GB

Country of Publication GB

Publication Date Oct 6th, 2003

Print length 179 Pages

Weight 446 grams

Dimensions 24.20 x 16.60 x 0.80 cms

Product Classification: Media studies Media studies Sales & marketing Sales and marketing

KSh 11,700.00

Currently unavailable 0 in stock

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Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.

Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Get Sonic Branding by D. Jackson at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave USA and it has 179 pages.