Sonic Branding : An Essential Guide to the Art and Science of Sonic Branding
by
D. Jackson
Book Details
Format
Hardback or Cased Book
ISBN-10
1403905193
ISBN-13
9781403905192
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 6th, 2003
Print length
179 Pages
Weight
446 grams
Dimensions
24.20 x 16.60 x 0.80 cms
Product Classification:
Media studiesMedia studiesSales & marketingSales and marketing
Ksh 11,700.00
Werezi Extended Catalogue
0 in stock
Delivery Location
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Secure
Quality
Fast
Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.
Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
Get Sonic Branding by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave USA and it has pages.
