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How to Talk to Customers

By: Diane Berenbaum (Author) , Tom Larkin (Author)

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Ksh 3,250.00

Format: Hardback or Cased Book

ISBN-13: 9780787987527

Publisher: John Wiley & Sons Inc

Publication Date: Apr 17th, 2007

Weight: 482 grams

Dimension: 23.50 x 18.60 x 2.60 cms

Category: Customer services

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Using case studies and anecdotes from their work with over 200 companies, Diane Berenbaum and Tom Larkin demystify the most critical aspect of customer service: conversations employees have every day with customers. With their detailed "33 Points of MAGIC" they show how any customer dialogue can be evaluated and measured for actual results.

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