Human-Centered Marketing : How to Connect with Audiences in the Age of AI
by
Ashley Faus
Book Details
Format
Paperback / Softback
ISBN-10
1398619388
ISBN-13
9781398619388
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 3rd, 2025
Print length
256 Pages
Weight
394 grams
Dimensions
15.50 x 23.30 x 1.50 cms
Ksh 5,550.00
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Transform your marketing strategy to place the audience front and center, building trust with consumers, developing brand awareness and driving sales.
<p><b>WINNER: </b><i>American Book Fest Best Book Awards 2025 - Business: Marketing & Advertising</i><br><b>DISTINGUISHED FAVORITE: </b><i>NYC Big Book Award 2025 - Marketing & Public Relations</i><br><b>FINALIST: </b><i>National Indie Excellence Awards 2026 - Marketing & Public Relations</i><br><b>FINALIST:</b> <i>2025 Chanticleer International Book Awards, Harvey Chute - Marketing</i><br><br><b>How can marketers rebuild trust in a crowded, data-driven world?</b><br><br><b><i>Human-Centered Marketing</i> </b>is a practical guide for mid- to senior-level marketers who want to design strategies that connect with real people, not just metrics. Written for professionals ready to evolve their approach, it introduces three proven frameworks to help you find, engage, and convert audiences with authenticity and impact.<br><br>Drawing on examples from brands including Adobe, HubSpot, and Edelman, this book shows you how to shift from linear funnels to dynamic, community-driven journeys, optimize your social strategy to go beyond conversation, and position yourself and your brand as a trusted industry voice.<br><br>You'll learn how to:<br>- Apply frameworks to build trust and drive measurable growth<br>- Map audience journeys that behave like playgrounds, not pipelines<br>- Evolve social strategies to nurture engaged, self-sustaining communities<br>- Develop thought leadership that shapes brand perception and loyalty<br><br>With detailed chapters, actionable tools, and field-tested examples, <b><i>Human-Centered Marketing</i></b> equips you to implement strategies that resonate in today's complex, fast-changing environment, while strengthening your career impact.<br><br><br><b><i>Themes include:</i></b><i> strategy, principles, audience engagement, trust building, social media optimization, community leadership</i></p>
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